A contemporary classic

"What does a tickle look like?" was the question asked by a young boy of his father in 1971 that spawned Roger Hargreaves to create Mr. Tickle, with his impossibly long arms and big toothy grin. And so was born a series of characters beloved the world over.

The little square format Mr. Men and Little Miss storybooks were an instant success, selling more than one million copies in the first three years. The books found even greater fame when a BBC television series came about in 1975. There are now 51 Mr. Men and 36 Little Misses entertaining readers worldwide.

The affection felt for the assortment of diverse characters by the generations raised with these books is stronger today than ever before. One of our primary focuses for this immensely popular property is merchandising for the teen and young adult market. Style guides have been created to give a versatile, contemporary fashion-forward approach to clothing, accessories and other core licensing categories that appeal to the original audience who grew up charmed by the Mr. Men and Little Miss stories.

Books: 100+ million books sold in over 30 countries. Over 8 million copies are sold worldwide annually. Roger Hargreaves is the number one selling character books author in the UK (Nielsen Bookscan top 5000 books 2007).

Merchandising: Over 200 licensees worldwide in all categories from apparel to homeware.

Onlne: New website geared towards 18-35 year olds is at www.ilovemrmen.co.uk and .com. The look and feel of the website is vintage and pop-life.The site has links to buy online and free messenger icons, myspace.com toolkit and bebo skins.